An advertising man’s perspective on changing behaviour
This is a highly entertaining TED talk by Rory Sutherland of ad agency Ogilvy where he describes some wonderful historical and current unusual ‘hacks’ to change behaviour or perceptions. You’ll never think about a train journey or a potato the same way again.
Top tips from behavioural science to increase take up of your initiative
Dan Pink delivers dozens of practical tips delivering 400% or more improvement in take up of change. Simple, cheap and fast.