Recent research: quantifying feelings and tipping points for change

We worked with more than 50 retail and FMCG organisations including Nestle, Sainsbury’s and Unilever.  We quantified the feelings and beliefs individuals experience when they change their behaviour and when they choose not to.  We surveyed more than 300 people and addressed the people experiencing change, not sponsors or teams trying to make change happen.

There are some familiar findings and some surprising ones too.

We’ve developed a diagnostic tool to enable simple, regular tracking of change initiatives and position each of the feelings and beliefs against the tipping points for success.

You can download a full report for free here without registering, (but do register if you want to be informed about updates).  Please respect our copyright.

Why do we change – tipping points research V1.1